Digital marketing can be referred to as a method to promote a product or service using digital (electronic) media. Currently digital marketing activities are not limited to advertising on TV or radio, but have penetrated the internet.
Yes, now the internet is not only used as a medium of communication, but also promotion. Its wider scope makes this kind of marketing model more attractive to business people from various circles.
Well, here are some examples of marketing models that are classified as digital marketing:
- TV and radio commercials
- Online advertising (Facebook Ads, Google Adwords, etc.)
- Marketing Email
- Sales letter
- Mobile marketing
- Online endorsement, etc
Benefits of Digital Marketing?
Currently conventional advertising is no longer effective in achieving sales targets. For this reason, digital marketing techniques are needed with the following objectives:
increase sales and profits
- Save money, time and effort that would be spent on traditional promotions
- Capturing markets and consumers with a wider reach
- Become a liaison between sellers and customers more easily
- Increase Return on Investment
- improve business competitiveness
How to Start Digital Marketing?
Although related to technological sophistication, digital marketing is not as difficult as you might think. The first element that must be owned when doing this type of promotion technique is an asset. In digital marketing, assets can be:
- social media accounts
- Company profile
- Customer testimonials (online)
Next, your job is to polish those assets to make them more attractive and generate buying interest among potential customers. For example, say you use Instagram as a promotional medium, then post a product photo with a catchy caption that triggers an action.
Do not forget to interact actively with consumers. This is one of the strategies to build a positive image of the business/company in the eyes of the public. One of the effectiveness of digital marketing can be seen from high sales figures.